Why is standing out is so important?
In a world with an overload of information and constant ads every which way you turn- standing out is more crucial than ever. It is critical you don't want you message or ad to get lost in the sea of information.
Standing out will give you a huge advantage over your competitors by helping you and rise above all the noise of the marketing messages out there, just like a purple cow in a herd.
So, what exactly is a purple cow?
Imagine driving passed a herd of cows, and in the herd there's one cow that is purple, wouldn't you notice it immediately? Of course you would! Hopefully you won't crash into something. It’s impossible NOT to notice!
How to stand out:
Be different - think out of the box!
Use a unique visual - Let's say you are writing a Facebook post, a print ad or anything else, use an eye catching image, it can be bigger or smaller, or an unusual twist or color and don’t use a generic image!
Have a unique voice - writing style - For example, it can be more casual, humorous, direct or more emotional, there's a lot of types of writing styles.
A unique offer can help you stand out we will highlight it in a campaign.
A unique service or product in a marketing campaign or post by highlighting your unique service makes you into a purple cow!
Coin a phrase - that will be associated exclusively to you or your product (For a radio commercial as an example using an exclusive voice over talent with a distinct voice can assure you will stand out).
Let Anglo Media HELP you create your PURPLE COW to stand out in the Market Place! Call for a FREE consultation.